If you got an A for every English assignment at school, you have what it takes to be a brilliant copywriter – right?
In the words of Trump: “WRONG!”
I mean sure – you do need to be able to spell as a basic pre-requisite. And it’s handy to know the difference between ‘you’re’ and ‘your’.
But there’s a bigger problem. Writing academically is totally different to writing persuasive messages which make your audience want to take action (usually buy something).
Speaking of Trump, during election time in 2016 all the wise critics scoffed at his communication style. So basic it’s at the level of a 9 year old! What a moron!
But who got elected? Not the ‘academic’ candidate, that’s for sure.
And that’s part of the problem. When you’re highly academic, you take pride in writing complex, advanced pieces. You look down your nose at simplicity.
In academia, you get rewarded for writing long, complex sentences containing little known fancy words. Huge ‘wall of text’ paragraphs are the norm.
I discovered this myself when I made the transition from ‘academic writer’ to ‘sales copywriter’.
I’d write these pieces I thought were brilliant. Then be shocked and disappointed when they didn’t sell anything.
It took me years and years to learn how to write words that sell.
Today, I no longer take pride in writing complex messages. Instead, I’m proud of my ability to take complex ideas and communicate them in a way even a child can understand.
That to me is a more impressive skill than writing thousands of words only a phD level professor could comprehend.
And ultimately that’s what gets people to buy stuff. Persuasive messages, communicated as simply as possible.
Speaking of which, if you like simple messages that persuade prospects to buy, why not take a lot at my Messenger Mastery pdf guide? It gives you the perfect answers to those pesky questions you get all the time ‘how much is your program?’, ‘tell me about your program’, ‘why should I choose you’, ‘let me think about it’, ‘I need to ask my wife/cousin/dog’.