“To us, those goody-good people who worked shitty jobs for bum paychecks and took the subway to work every day and worried about their bills, were dead. I mean they were suckers. They had no balls. If we wanted something we just took it.”Henry Hill, Goodfellas
Quote from Henry Hill in GoodFellas, talking about the mob lifestyle.
While I obviously don’t agree with just taking what you want, with zero regard for anyone else (and I’m not a massive fan of ‘whacking’ people either)…
…as business owners, there are some things we can take from this.
A lot of people SAY they want a successful online business…
…but when it comes down to it, they are ‘suckers with no balls’.
- Person enrols in a couple of online training programs that don’t make them millions. Now insists ‘all gurus are scammers’ and won’t ever invest in any sort of program again.
- Person writes 2 Facebook posts that get zero engagement or leads. Rationalises that ‘getting clients organically on FB is dead’ and gives up. ‘My niche is so unique and special, I can see how it would work for you, but not for me.‘ Snore.
- Person does 3 sales calls and doesn’t enrol anyone. Gets depressed and gives up.
- Person needs talking off the ledge every time something happens in their business they don’t like. ‘Boohoo, it’s so hard, I don’t know if this is for me!’
- Person constantly changes their niche and offer (as a direct result of number 4).
- Minor life wobbles, like ‘my cat has a sniffle’ are enough to derail person from pressing forward in their business for at least a month or two.
I could give you an infinite number of similar examples, but I’m sure you get the idea.
Ultimately, I believe society wants to turn us into victims – or ‘poor me types’, as I always call them.
Society wants us to be unhappy. To be frustrated. To believe our problems are worse than everyone else’s. To believe it’s harder for us to succeed than everyone else.
Because unhappy people buy more shit. Contented people however, don’t tend to make great consumers. When you’re already happy, you’re not ordering endless stuff online every day to fill the void.
You’re not buying online courses that promise to ‘sack your boss’ or ‘lose 50lbs in 14 days with this new magic pill’.
Instead you take intelligent, calculated risks. You invest in things that will uplevel your skills in important areas, rather than throwing money at the wall and crossing your fingers (or the flip side of this ‘I’m never investing in anything ever again’).
And when you do invest, you take responsibility for your part of the equation – actually implementing what you learn. You don’t half-ass it, then go into ‘poor me’ mode when your lack of effort translates into limited results.
TL;DR – most of our businesses could benefit from applying the ‘I want that, I’m going to get it’ approach – and doing whatever it takes to get there. Just not by stealing. Or killing people.