Well, in the online world of coaches, there’s a lot of snakes.
Some of them know they are evil vipers and take great pride in reeling you in, biting you hard and watching you fall to the ground in excruciating pain.
“Muhahaha, got another one!”
Most however think they are some kind of benevolent great uncle – bestowing wealth, gifts and everlasting happiness on you.
Until you invest in them and get zero return.
Then, like a lot of folks you cry:
“I invested $10,000 into Coach Jonny McScammerson and got swindled!”
Whether he was an evil viper, or a good person with the best intentions – you’re still out of pocket.
Understandably you declare ‘I won’t get scammed again!’
You retreat back into your nice safe house, bolt the door and hide under the bed sheets – away from the snakes.
Granted, this strategy stops you getting bitten again – but what does it do for your business?
Absolutely nob all, that’s what.
If you want to make consistent oodles of cash (see how I’m linking it back to the original question), you don’t do it by hiding away in fear.
Instead you learn the lessons and move on. Maybe next time, you’ll know to avoid the road the snakes are on. You can now progress serenely to your destination without being bitten.
(Ie you invest in me – someone who shows you how to enrol clients organically on Facebook fast – you join the growing community of folks doing this right now as a result of my tutelage)
In real terms, this is called ‘discernment’. You learn to ascertain who is going to move you forward and who isn’t. And you invest accordingly. You don’t jump stupidly into the snake pit (ie throw money at any coach), but you don’t hide under the covers either.
I learned this the hard way. Invested probably over $100k before I started seeing consistent profit. You can do the same – or you can shortcut the process and come to me. Your choice.