Are you a young woman? Hot? Also some sort of coach?
There’s a content strategy you may be tempted by – but this strategy actually hurts your business. Or at best, doesn’t bring you any new clients.
I succinctly call it: “Post endless hot pics of yourself on Facebook and Instagram, all day long.”
Anyway, this strategy can build you an audience – but as a coach, it’s unlikely to be the kind of audience you’re looking for.
The kind of audience you want is pretty straightforward – people who can afford you, who need your help, who see the value in investing in their development.
The kind of audience you get – loser guys who comment on every pic with:
‘OMG GIRLLL U SO HAWWWWWT TALK ME PLS’.
This strategy is fine if you’re building up an Instagram account with the intention of getting sponsored by big brands when you reach 100k followers.
However, this strategy doesn’t work when you’re aiming to enrol individual people into some kind of coaching program.
Because the people who need your help see your pics and think ‘oh ok, more hot pics’ – but aren’t remotely motivated to give you money for coaching.
Hot pics get attention – but not much else. Once you’ve got that attention you have to then skillfully show people why enrolling with you is a good idea.
If you know exactly how to do this (just like the numerous clients in my Ecosystem program who started brand new offers from scratch and made tens of thousands weeks later) – the hot pics will actually help your brand grow even faster than a less hot mere mortal.
If you don’t – well, you’ll just keep getting losers commenting on your stuff.