I built a big brand on Facebook simply by taking these 4 types of Facebook post – and cycling them over and over.
- Engagement
Getting likes and comments (especially comments) is great for two reasons:
A. Social proof.
When you go to someone’s profile and none of their posts have any engagement, it doesn’t exactly scream ‘here’s a popular influencer who makes content everybody wants to see’.
Whereas if a potential client scrolls through your profile and sees one popular post after another, it marks you as a person worth paying attention to.
B. The Facebook Algorithm
The more engagement you get, the more the Facebook algo rewards you with reach (reach being define as ‘the number of people Facebook shows each of your posts to). Obviously you want to reach as many people as possible.
I have a number of ways of getting engagement – one is to ask your audience a question they can easily answer. Here’s a example that Brooke came up with in my free 5 day Facebook Copywriting challenge:
236 comments! Why? The question is fun and easy to answer. You don’t have to think too hard.
- Credibility
People have never been more sceptical online than they are today.
We’ve all been burned by big promises and lack of results. And we’re tired. Frustrated. Quick to disbelieve.
So we have to make posts that show how we get results for people – specific results that your prospects actually want.
In this post however, I took a slightly different angle:
Being featured in a book like this helps to show ‘I’m not some random bloke who took a digital marketing course last week and is now branding himself as an expert’.
- Value
If we teach our audience useful things they don’t already know, it creates goodwill. It also positions us as an authority – after all, nobody else is showing them this stuff.
Here’s an example of a recent live training I did. I explained the exact process behind the success of a promo, and how my followers could get those same results for themselves.
A person could literally copy what I did and go and make money. Yet I see very few people giving out content at this kind of level. Everyone else puts out fluff like ‘you’ve got to be the change you want to see in the world’ and ‘you’ve got to be authentic’.
Being able to go to a deeper level creates both goodwill and credibility.
The key here – we absolutely cannot make do with saying the same stuff everyone else is saying.
Otherwise we get put in the ‘yawn, another one of those’ bucket.
- Promo
This is where we talk about our products and services. However – if you’re doing this on your Facebook personal profile, like I do – you have to do it in a very careful, specific way so you stay inside the Facebook terms of service.
It’s against the TOS to promote yourself on your personal profile. That’s why you’ll hardly ever see blatant sales pitches from me. Instead I provide useful content that people actually like – and tempt them to message me for help (but without me saying explicitly ‘message me for help.’
That way, Facebook stays happy and I get customers. Win win.
And that’s it! I make no more than 1 post per day, 4-6 times a week.
It’s quick and simple – and leaves me free to devote the majority of my time to helping my paying clients, instead of focusing on marketing.
If you want to create these 4 posts for your own business, check out my free 5 day Facebook Copywriting challenge. I host it once every 5-6 weeks in a private Facebook group. Click here to find out when the next one is and reserve your spot.
