“My Facebook personal profile is sacred, Richard. How dare you even suggest marketing on there? Only morally superior posts such as images of my dinner, baby pics and hilarious memes should be allowed!”
This may be your response to my suggestion that you can ACTUALLY MAKE SALES using your FB profile. In which case, fair enough! The rest of this post isn’t for you.
However, for each one of us who runs an online business, there’s a decision to be made here. That decision is…
“Do I use my profile for personal, business or both?”
Now, you may instead say “Richard, I’m open to the idea of getting new clients by posting on my FB personal profile. However I don’t want to become a pest. I don’t want to annoy all my friends with endless ‘buy now’ posts. And I don’t want to get banned by Facebook either.”
I hear you. I’m not that keen on alienating my friends either (all 4 of them).
So here’s 5 rules of selling, if you decide to use your personal feed:
1. Retain your humour and personality. Your best friends/family should be able to read something you’ve written – without knowing you wrote it – and recognise you instantly in the style of writing. Everybody these days is taking the same courses on how to market and write copy. End result? Every post on the news feed looks and feels the same, and nothing stands out.
Plus, if you can be entertaining, you’re less likely to annoy people with your marketing. After all, the main reason people come on Facebook is because they’re bored and want entertainment. They don’t want to read dry, tedious sales messages.
2. Don’t hammer your audience endlessly with offers. Don’t use CTAs (calls to action) in every post. You don’t want people to put you in a box ‘oh there’s that annoying fitness guy’ or ‘there’s that snoozeworthy NLP chick.’
3. Give valuable, entertaining content your audience hasn’t seen 100 times before. I can’t emphasise enough how important it is for someone to see your posts and not think ‘meh, seen it already’.
4. Get some quality control on your personal posts. Nobody cares about the fact you’re having a beer right now. Nobody needs to see a picture of your food. Nobody wants to know if it’s sunny/snowy where you are. Instead start thinking about how you can make content which helps people but also brings them closer to enrolling with you.
5. Understand how to establish credibility and trust with your audience. Most folks in my news feed are making all kinds of bold claims about the results they can get, but I have no idea if I can trust them or not.
2 things you can do next?
First: Check out my Ecosystem program. We first come up with an offer that your audience actually wants to buy, then I show you exactly how to create a strong brand for this on your Facebook profile.
Second: Consider investing in my Messenger Mastery guide. Once you start writing the right kind of posts, you’ll be getting a lot of prospects in your inbox. If you don’t know the right things to say to these prospects, you lose them and end up unwittingly throwing thousands of dollars away. (Note – you get this guide for free if you enrol in the Ecosystem program.)