I just did something, which generated an important question.
(Important if you’re attempting to build a strong personal brand, that is.)
I just scrolled the first 20 posts in my Facebook newsfeed.
Here’s the first sentence from each of those posts (excluding ads). That question…
“How many of these first sentences would make you read the second sentence, vs scrolling on by?”
- Let’s Network!
- Which aspect of your business are you the least confident in?
- CHRISTMAS WEIGHT GAIN
- OK BOOMER
- I failed 2019.
- My user is setting up a new app and they need to make a choice.
- Is it too early to start spring cleaning??
- Riddle me this – What’s the longest you’ve ever gone without sleep?
- I’m not much use for educational facts
- It’s a pretty surreal feeling when your book is read cover to cover by someone in TANZANIA?!?!
- Just passed the $10k mark in rev from clients using High Level as my prospecting engine.
- I am ready for the biggest year of my life and there will be no flies on me!
- The amount of time it took you to get fat, sick, unhealthy, etc… did not happen over night!
- A few people asked me if I also post on Instagram so I’ve posted the link below.
- The secret alternative to 6, 8, or 12-week group coaching used by the top 1% of coaches and consultants…
- THE BODY MIND AND MARRIAGE CHALLENGE (1ST JAN 2020)
- I took today off, for Christmas.
- Yesterday, I had a really powerful phone call that I feel needs to be shared.
- So you think you can handle a Queen huh?
- I miss the kittens
Honestly, for me I’d continue reading number 4 out of curiosity (especially with the hint of some potential controversial story to come).
Maybe also 5, out of curiosity to see what the failure was.
And…perhaps 18. To see what the phone call was (although I don’t really care that much, so it’s a coin flip whether I continue scrolling).
I feel like I’ve seen it all before. Groundhog day. Nothing new or exciting. Nothing that benefits or interests me. So I keep scrolling.
Often the entire point of the post is given away in the first sentence – so why keep on reading?
So here’s a quick task for you:
- Go to your own Facebook profile (or your content in general)
- Scroll down the last 10 posts
- For each one, ask yourself honestly ‘does the first sentence imply some huge benefit for the reader? Or that the post will make them laugh? Or some sort of outrage controversy? Or…any reason whatsoever to keep reading?’
The reality for most people is that you’re spending ages creating content which most people don’t get past the first sentence of.