How Are All These ‘Non-Business’ Coaches
I know that sounds kinda spammy, right?
Like one of those ‘sack your boss’ style ads that were all the rage in 2008:
If you’re anything like I was back then – a gullible idiot – the sales letters for these ‘systems’ got you ridiculously excited every single time. You whipped your credit card out, handed over the $47…
…(because obviously if you did have a system which worked this well, you’d sell it for only $47, right?)…
…and – like a mountain lion that hadn’t eaten for 2 weeks – you immediately devoured the amazing content that was going to make you rich.
Inevitably, the ‘secret method’ didn’t work. You felt disappointed and sad for a bit…
…until the next big ‘work from your laptop anywhere in the world!’ offer appeared and you jumped right in again!
Hopefully you were smarter than I was and didn’t find yourself hoodwinked time and time again.
Personally, I went round this carousel numerous times, until I learned a painful truth which only came through experience:
Get rich quick doesn't work!
Now, I’m sure you know this already.
However there’s something else you might not be fully aware of:
Just because get rich quick doesn’t work, it doesn’t mean you have to get rich slow!
Let’s say you’re a life coach. Or a fitness coach. Or a health coach. Or a NLP coach. Or a sex coach. Or a dating and relationships coach. Or you help people overcome anxiety and stress. Or…well, you get the picture.
Most non-business coaches find themselves permanently in one of 2 positions:
1. They make decent money in a day job they don’t really like, but would love to quit one day so they can coach full time. However they can’t, because they don’t make enough money from the coaching business.
2. They work full time in their coaching business and make $2-10k a month. They constantly worry about where the next client is coming from. Everything is about survival. Scaling is impossible.
Either way, the problem is the same:
They don't have a regular flow of clients
coming through the door!
It’s 100% organic, which means once I’ve shown you this system, you can easily scale past $20k/month without spending any money (beyond the initial investment for this program, of course).
If you then want to scale further, you can invest in ads. But you’re doing it the right way – you’re adding to a business which is already successful. You know what works organically, so you know what will work in an ad.
You’re reinvesting money the business has already earned, rather than taking it from your own pocket.
Or you can do what I do and say ‘I’m making more money than I ever dreamed possible and I have the lifestyle I always wanted. I work less than 20 hours a week, have no boss, no stress and no problems. My wife and I can go on holiday whenever we want. Why do I need to bother scaling up even more? I already have everything I need!’
But the key here is clear:
You're the one making that choice.
I know this is a LOOOONG testimonial, so here’s the TL;DR:
So, The ecosystem.
What's it all about?
The goal to get a regular flow of ideal clients organically so you can get to that
mark – without having to pay for ads.
Here’s the step by step process:
Get your ideal client to follow you on social media.
My preferred platform is Facebook, but choose the one you like best.
Create regular content that speaks to your ideal client and positions you as an authority.
We want to get our prospects not only to notice us, but to also believe we can help them. I post almost daily on Facebook to achieve this.
‘Bait’ your prospect into reaching out to you.
If you know how to create content in just the right way, over time your ideal prospect will become curious to know more. At this point you’ll find them in your inbox asking ‘hey, can you tell me more about your program?’
Filter and convert.
Not every prospect will be perfect. Some won’t have the money. Some won’t be committed to doing the work. And some of them you just don’t like. Filter out the undesirables and convert the rest. Most folks screw up here and leave thousands of dollars on the table (either by having a rubbish offer or not knowing what to do).
Should go without saying, but deliver (preferably overdeliver) on your promises so you get amazing testimonials (like the one from Michael above).
Feed these testimonials back into The Ecosystem.
The more you can prove that what you offer actually works, the more new prospects you’ll generate.
Wash, rinse, repeat.
Filter and convert the new leads. Feed the new testimonials back into The Ecosystem.
Massive Brand, Massive Moolah Wooyeah!
This creates a snowball effect which results in a massive brand that grows and grows. Any time someone checks out your profile (and they will!), they will see your impressive brand. This social proof is incredibly valuable!
Let’s move on to Paul. Paul is an Amazon seller who coaches other sellers on how to well…sell more!
Paul came to me as an established business owner with several years under his belt.
This is the message he sent 2 days after signing up with me:
Paul went on to make just under $20,000 in about 2 weeks and hasn’t looked back since. He’s now seen as a leader in his industry, and is regularly invited to speak at big conferences.
This transformation happened FAST. Like I said before, ‘get rich fast’ is a myth. However, you can still get rich pretty fast – but only if you know exactly what to do.
One more? Ok, let’s talk about another Paul. This Paul isn’t even a coach – he’s actually been a self employed web designer for over a decade:
Again, this is a super long testimonial, so here’s the TL;DR:
This last one is an important point. While The Ecosystem as a concept is pretty easy to grasp, there’s a number of ‘essential marketing skills for life’ which you automatically acquire as you go through the course.
“What the devil are these
‘Essential Marketing Skills for Life’, Richard?”
Excellent question! Allow me to explain…
Discover how to place yourself uniquely and credibly in even the busiest marketplace.
The Social Media Moneymaker
Write simple 10 minute social media posts from your phone which attract your ideal clients (and repel the time wasters, freebie seekers and folks with no money)!
Slick Sales Calls
Convert prospects with the minimum of fuss in 1 sales call (without having to cynically prod pain points or bully them with ‘fast action discounts’ and other scarcity tactics)
Messenger Conversion Mastery
Introverts love this one. 50% of my clients enrol without even needing a sales call. Tap away on your phone on the sofa while you watch TV and enrol high paying clients without even needing to speak to them!
The LinkedIn Filtrator
A 10 minute per day method which allows you to connect and enrol ideal clients on LinkedIn (without spamming, cold messaging or ‘connecting and pitching’)
The Cold Convo Chat Method
Ever connected with someone on social media who could have been an ideal client but you didn’t know what to say? This method allows you to naturally tell them about what you do in a way which makes them curious to know more. And if they stop replying, or give any kind of ‘fob off’ excuse for why they don’t need your help right now, you’ll know what to say to get them back on track.
A simple process to ask your clients for testimonials in such a way that makes future prospects want to buy (hint: ‘Sharon is a nice person and I enjoyed working with her’ isn’t a good testimonial!)
Understand exactly where your prospect is at in the sales process, WHY they are doing what they are doing – and what to say/do next.
Plus there's a few other
You’re able to step into any market
and make yourself more credible than your competition. They’re all wondering why their prospects are telling them ‘I can’t afford it’, then signing up with you a week later.
You’re efficient time-wise
You don’t waste hours on sales calls with prospects who are never going to sign up. You don’t waste hours each day doing useless ‘busy work’. You can work only an hour a day and still make lots more money than your competition.
You can write words that sell
In your own authentic voice, with your own humour and personality. You don’t sound like some robot (which is how most people sound after they go through those other courses).
You’re able to sell 1-1
You’re future proofed
“Richard, I’ve done every other program out there.
What makes yours any different?”
“This is how it applies to you.”
“But if I offer any kind of 1-1 help for my clients, I can’t scale to a bazillion dollars a month!”
As I said before, I’m already making more money than I thought possible. Scaling just isn’t that important to me.
Anyway, the client I mentioned above – a career coach – came to me with the following problem:
“I run ads to a webinar and I’m getting calls booked, but I’m not enrolling anyone.”(sound familiar?)
1. I sifted through all her recent leads and analysed them for commonalities.
And I discovered the following:
1. Most of her prospects were new graduates with no job and no money. Not impossible to sell these people but not easy, right?
Once we ironed out these issues, guess what? Repeatable, predictable enrolments.
The take home lesson here?
I don’t know what state your business is in right now. It might be you’re starting from scratch. Or it might be you’re like this client – you only have a few issues that need fixing and suddenly the floodgates of cash will open for you.
But how are you going to find out what those issues are? Who else is offering to take the time to not only find out, but tell you exactly how to fix it and hold your hand every step of the way?
Just to prove I really do give the support I offer:
So to Summarise…
It's a 6 week program delivered by video in an online secret members area. You get access to a private Facebook group where you can ask questions. You can also ask Richard questions on Messenger any time you want.
As long as you're a coach who genuinely helps your clients, this will work for you. However, you need to have a conversation with Richard first in order to verify this. Hit the big green button above to get started.
I understand that. That's not how I work. A chat with me is laid back and fun. Not like any 'sales conversation' you've ever had. In fact, the chat itself will inform your own sales conversations as you think 'ah - I could also do it like this!'
Click the big green orange below!