This image is an example of the kind of post that will get SOME engagement (albeit without the ‘SNORE’).
Mainly from unsuccessful losers in marketing groups who take the bait on stuff like this and comment back with ‘YES! I’m always myself, it’s all I can ever be! Be authentic woot woot! Don’t be fake!’
The reality on this topic is way more complex. Questions like:
- What does ‘be yourself’ even mean?
- How do I know if I’m being myself in any given moment?
- Can I act like a different person in different situations, yet also be myself?
- In any given situation, there’s different versions of me – the quiet introspective guy, the shy guy, the confident guy, the loud party boy, the angry guy, the listener, the talker, the joker…which one is the ‘real me’?
- Are there times when it’s better to be fake, rather than authentic?
These questions only scratch the surface on what is a very nuanced topic.
No matter what niche you’re in, you have a choice to make – easy mode or hard mode.
Easy Mode = post generic, dull, engagement-baiting questions like this. You’ll get some engagement but struggle to stand out or sell anything.
Hard Mode = take the time to think deeply about these questions. Read numerous books from experts in the field. Collate all this experience into fascinating, unique, insightful posts your audience has never seen.
Get this right and you build fans who not only follow you, but look forward to every post you create. Many of these fans eventually become your customers.
Hard Mode is called Hard Mode for a reason – it’s hard (derrr, right?)
There’s a reason most people don’t play the game on Hard Mode – they aren’t capable! And they aren’t willing to put in the effort required to get good enough.
The online world is becoming ever more crowded as regular folks spot us people earning a living without having to go to a day job and think ‘HERPA DERP, I COULD BE A COACH TOO!’
Those people all come online and start posting drivel like this. If you’re not – as a bare minimum – better than they are…you have no chance.
Time to up your game? Admittedly this stuff is not easy. Thousands are trying to win with organic marketing, but very few are succeeding. If you want to be one of the lucky few to win – I show you exactly how to do this for your specific business in my Ecosystem program.