On Monday, I had a mock call with an Ecosystem student. There was a point in the call where I actually felt annoyed by the questions she was asking. I’ll
Having spoken to hundreds of coaches over the past year (maybe thousands), I’ve realised that most of you are missing one major thing when it comes to your online businesses.
“To us, those goody-good people who worked shitty jobs for bum paychecks and took the subway to work every day and worried about their bills, were dead. I mean they
There’s a ‘secret market’ of underserved folks who have money and are ready, willing and able to pay for your high ticket coaching program. Trouble is, most coaches have no
Is your lead gen strategy ‘post and hope’? More on this shortly, but first…I always say, when you boil marketing down to its most basic components, it’s just one simple
When you’re on a sales call and a prospect says ‘alright then Emily. Tell me why I should go with you, rather than one of your competitors?’… …how do you
I remember an episode of Kitchen Nightmares where Gordon Ramsay told a restauranteur they were a ‘busy idiot’. Not surprisingly, they didn’t like it. But there was a lot of
This image is an example of the kind of post that will get SOME engagement (albeit without the ‘SNORE’). Mainly from unsuccessful losers in marketing groups who take the bait
It’s one thing to get testimonials for your program. But how many people get video testimonials for their sales calls? I did one call with Sam and literally helped him
Are you a young woman? Hot? Also some sort of coach? There’s a content strategy you may be tempted by – but this strategy actually hurts your business. Or at